The Surfer's Path


Project details


The Surfer’s Path magazine.
After it’s final 100th edition The Path has returned after a four year break with the same ideas, a focus on the fringes of mainstream surfing, with a love for adventure and a strong desire to use both to help promote ideas about the environment. Available via subscription and in select surf shops.

Our approach

Hutch were asked by The Surfer's Path to create a new identity and complete re-design of the magazine The Branding takes cues from the heritage of The Surfer’s Path, with the previous masthead and maze icon being evolved into a new but recognisable logo and masthead. The Magazine itself had a complete re-design from the ground up, new fonts, grids and flat plan of the magazine were all redesigned.

The Surfer's Path Logo