The Surfer's Path


Project details


The Surfer’s Path magazine.
After it’s final 100th edition The Path has returned after a four year break with the same ideas, a focus on the fringes of mainstream surfing, with a love for adventure and a strong desire to use both to help promote ideas about the environment. Available via subscription and in select surf shops.

Our approach

Hutch were tasked with creating a new identity and complete re-design of the magazine The Branding takes cues from the heritage of The Surfer’s Path, with the previous masthead and maze icon being evolved into a new but recognisable logo and masthead. The Magazine itself had a complete re-design from the ground up, new fonts, grids and flat plan of the magazine were all redesigned.

The Surfer's Path Logo