Save African Penguins

African penguins are Critically Endangered and could disappear from the wild by 2035. With fewer than 10,000 breeding pairs remaining, climate change and commercial fishing are driving severe shortages of sardines and anchovies—their main food source.

The Save African Penguin campaign used brand identity, social media artwork, posters and campaign boards to build public pressure, helping secure South African government commitments to commercial fishing closures around six key breeding colonies.