Carrington Crisp
Working with universities and business schools to offer data and creativity to drive analysis, insight and practical solutions.
- Education, Report Design
The Business of Branding – An international report on what students want from a business school and why.
Hutch was tasked with designing a 24-page report in an engaging manner, presenting large amounts of data and statistics in digestible chunks while keeping the reader thoroughly engaged.
The Business of Branding asks students where they want to study, what they want from business schools and how they think about themselves; all to help schools better position their offer in this competitive marketplace. Carrington Crisp with EFMD as partners, produced the study which draws on survey responses from 3004 students in more than 20 countries.
