My Wild Cornwall

My Wild Cornwall is a public engagement campaign by Cornwall Wildlife Trust exploring and celebrating the personal connections between local people and nature. The campaign invites people to share what Cornwall’s landscapes and wildlife mean to them through three descriptive words or personal stories, creating a collective portrait of the county’s relationship with nature. The campaign artwork was developed across a range of public-facing formats, including bus shelter advertising, posters, digital ads and social media graphics, creating a cohesive visual identity that brought the campaign to life both online and across Cornwall.