Walk with Whales
Blue Marine - united to protect our ocean.
- Brand Identity, Charity
For World Ocean Month, Blue Marine Foundation sought to inspire global engagement with ocean conservation by inviting people to connect with marine life—no matter where they are. Through the immersive #WalkWithWhales digital experience, audiences can explore the ocean and encounter whales using VR technology from the convenience of their phones.
To bring this vision to life, Hutch designed an innovative Out-of-Home (OOH) campaign that transported whales into unexpected, everyday environments, surprising and captivating the public. By merging the majestic presence of whales with urban or unlikely settings, we aimed to intrigue passersby and drive traffic to the VR platform via a clickable link.
